FREEING DESSERT FROM DAIRY
THE BRIEF
"The free-from market is booming, but we’re struggling to make an impact. We need a brand that’ll resonate with mainstream consumers and set us up for the future. Can you help?"
THE OPPORTUNITY
Freaks of Nature came to us in search of a brand refresh for their free-from treats. But their polarising name and ‘plant-based’ call out was more suited to sausages than dessert so it was clear they needed a switch in direction.
We saw the opportunity to remove the baggage of a free-from label and celebrate dairy-free deliciousness in all its glory through a complete strategic overhaul – including new positioning, a new name and a fresh visual identity they could own.
The solution? To free dessert from dairy with a playfully irreverent brand centred around our feminist icon, Daisy the cow.
